What is OMKROWN?
StrayCare is a community-driven organization in Belgaum India that connects volunteers to rescue, care for, and protect stray animals in need.
The Challenge
The old website was static and generic, with duplicate content and no clear conversion path.
Key credibility elements (certifications, milestones) were buried or missing.
Product pages lacked technical depth (no specs, SDS downloads).
Navigation was confusing, making it hard for procurement or QA officers to find information quickly.
My task: Redesign the website to build trust, improve navigation, and drive RFQs.
What I did
Heuristic Evaluation
Identified issues like clutter, lack of feedback, poor consistency.
Redesign Brief & Competitor Analysis
analyzed 3–5 peer pharma/chemical sites to see how they highlight certifications, facilities, and products.
Branding Options & Moodboards
Presented 3 branding directions. Client chose Dynamic & Bold: strong blues, bold typography, geometric visuals.
Design Process
User Flows & Wireframes
Created clear pathways for users to log cases, claim tasks, and track outcomes.
Testing & Iteration
User testing revealed confusion in the reporting form, which I simplified to make it faster and more intuitive.
The Solution
Deployment
Staging live at omkrown-website.vercel.app.
Outcomes
Static, generic site, lacking professionalism.
Dynamic and bold design which builds trust and improve navigation
Learnings
Skills Applied:
UX Research (heuristics, competitor analysis)
Information Architecture & Copywriting
Branding & Visual Design
Prototyping & Client Communication
Front-end Development (Next.js, TypeScript, Tailwind)
Deployment (GitHub, Vercel, Hostinger)
What I Learned:
How to balance compliance-driven trust cues with bold visual branding.
The importance of clear microcopy in conversion-focused sites.
Using Cursor AI tools sped up development, but required strong design documentation.
Next Steps:
Expand product detail pages with spec tables & SDS downloads.
Add CMS integration for Resources.
Gather usability feedback from client’s procurement/QA contacts.
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To collaborate and solve bigger problems