VisitROC App
To revitalize the VisitROC app, making it more user-friendly, engaging, and effective for residents, tourists, and students exploring Rochester.
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Problem Statement
This case study explores the redesign of VisitROC, an app dedicated to helping users navigate Rochester. Focusing on enhancing user experience and interface, our team tackled key issues to revitalize and optimize the app for residents and visitors alike.
Client
VisitRoc
Services
User Research, UI/UX design
Industries
Tourism
Date
December 2023
My Role
As I worked on this project as a UX designer along with 3 other team members.
Responsibilities
User Research - User Interviews, UI evaluation, UX Design - Sketching, Interaction Design, Prototyping, Gamification
Background
The VisitROC app was underutilized due to its inadequate navigation system and outdated UI design, leading to user frustration and hindering the exploration of Rochester. Our analysis identified a need for a clearer, more engaging user interface, personalized features, and a streamlined navigation system to enhance the overall user experience and utility of the app.
Proposed Solution
Motivated by these challenges, our team set out to overhaul the VisitRoc app. Our goal was to create an inviting, user-friendly, and efficient mobile experience that accurately reflects the vibrant spirit of Rochester. We aimed to design an app that not only guides users through the city's scenic routes and attractions but also encourages exploration and discovery.
User Research Summary
To understand the challenges faced by residents, Tourists, and students studying in Rochester and identify the key features needed in an app to help to roam around the beautiful city of Rochester
Methodology:
A diverse group of participants including residents, Tourists, and students were interviewed. They provided insights into their daily challenges, needs, and the functionalities they look for in the Existing VisitROC mobile app.
As part of our methodology, we conducted task-based usability testing to gather valuable insights from users. During the testing, we asked participants to carry out specific tasks within the VisitROC app while closely observing their interactions and collecting feedback.
The tasks included:
Onboarding the App
Selecting a Place to Visit
Mapping a Route
Finding Event/Location Details
Using the plan and challenges section of the App
Personas
Wireframes
During the sketching process, we focused on enhancing the app's navigation system, improving the onboarding experience, and providing a clear and intuitive user interface. We also explored different ways to incorporate personalized features, such as a profile page to keep track of visited places, and a revamped challenges and my plan section that is easier to understand.
Hi-Fi Design
Mock ups
Takeaway and Future Scope
I learned how to effectively tailor a product to enhance user satisfaction and engagement.
This experience underscored the value of collaborative teamwork in design.
Incorporating user feedback into each iteration was instrumental in refining and improving the app.
strike a balance between meeting user needs and achieving the business objectives, ensuring the design aligns with the overall strategy.