The Challenge
Long queues during peak hours.
Confusion around customizing beverages.
This resulted in slow service and frustrated customers.
User Research
Competitive Review
Audience Archetypes
How Might We?
User Flows
Moodboard
1
Idle State
“Always present, quietly inviting.”
The bot’s ring glows subtly, and its eyes blink gently, signaling it’s alive and ready to help.
2
Active State
“You’ve summoned it. Now let’s talk coffee.” Once activated, Beanie opens a friendly interaction window with clear prompts.
Listening State
“I’m all ears!”
Beanie is now actively listening. A subtle animation (breathing visual) reassures the user that their input is being heard.
Thinking State
“Give me a sec... crafting something perfect for you.”
After receiving input, Beanie transitions into a short “thinking” animation making the wait feel natural.
5
Response State
“Here’s what I found just for you.”
Based on the user’s preferences, Beanie presents curated suggestions
6
Customization Screen
"Build your ideal sandwich by dragging and dropping ingredients"
This playful, visual experience makes customizing your meal with fun.


























