Resume

Enhancing Group Travel Coordination through Seamless Planning

UX Research

UX Design

Mobile App

In the bustling world of travel, a common narrative unfolded time and again group trips, with their potential for unforgettable experiences, were often marred by the complexities of planning. It was June 2023, amidst this backdrop, that TripSync was conceived a beacon of hope designed to streamline the chaos, making group travel not just manageable, but a joy.

My Role

User Research
Ideation
Prototyping

User Research
Ideation
Prototyping

Team

Worked alongside one other UX designer

Tools

Timeline

4-months

Introduction

Existing Problem

The traditional methods of planning group trips often involve fragmented communication through various channels, leading to misunderstandings and inefficiencies. Additionally, managing expenses and ensuring that all members are on the same page can be challenging without a centralized system.

Solution at a glance

The Solution

Design a trip planner app which is one-stop solution to plan groups travels in most organised way. This app should aim at helping users make decisions faster discuss and collaborate better and make the whole process fun and enjoyable.

Eco-Way's mobile app empowers users with personalized tracking, carbon footprint analysis, and gamified challenges to raise awareness and promote eco-conscious choices, combating climate change.

Key Features

Group Collaboration

Facilitates seamless communication among group members, allowing for shared decision-making and itinerary planning.

Expense Tracking

Provides tools to manage and split expenses, ensuring transparency and ease of financial management.

Real-Time Updates

Keeps all members informed of any changes or updates to the itinerary, reducing miscommunication.

Research

User Research

Conducted 50 surveys and 10 interviews to understand the pain points and preferences of the target audience.

Key Findings

Most groups manage expenses informally, with 39.6% paying as they go and settling later, followed by 31.3% preferring to split costs evenly.

A tool that combines these approaches—central management with equitable cost division—could greatly improve group travel experiences.

Users prioritize integration with travel services (33.3%) and the ability to create and share itineraries (31.3%), highlighting a demand for convenience and collaborative planning in trip planning apps.

Scheduling conflicts are the top challenge for group trips, with 41.7% struggling to agree on travel dates, followed by deciding on destinations (22.9%).

Addressing these issues requires tools or platforms that facilitate collaborative decision-making and preference matching.

User Journey Map

Ideation

Wireframing

The wireframes for the group travel planning app are designed to address the key user pain points identified in the survey results: expense management, collaborative itinerary planning, and seamless travel service integration. Each screen has been thoughtfully structured to provide users with an intuitive and efficient experience while minimizing friction in group coordination.

Final Design

Hi-fi Design

The designs are focused on providing an optimal user experience, ensuring seamless navigation and interaction. The visual style aligns with modern design principles, emphasizing simplicity, clarity, and functionality.

Impact

Possible Impact

Improved Group Collaboration: Centralizes planning with tools for expense tracking, itinerary sharing, and decision-making, reducing reliance on fragmented platforms.
Time and Effort Savings: Automates key tasks like cost splitting and itinerary updates, making trip planning stress-free and efficient.
Enhanced User Experience: Offers inclusive and accessible design, improving satisfaction for all group members.
Market Potential: Targets a clear gap in the travel market, appealing to group travelers and fostering user retention.

Learnings

Key Learnings

Our journey with TripSync illuminated several critical insights:

User-Centered Design: Addressing real user pain points ensures relevance and effectiveness.
Collaboration Focus: Tools like voting and shared itineraries enhance group decision-making.
Iterative Development: Refining wireframes to high-fidelity designs improves usability and functionality.
Balancing Simplicity and Features: Prioritizing core needs while maintaining ease of use is essential.
Scalability: Flexibility to integrate services ensures the app remains adaptable and valuable.