Resume

Empowering Communities for Animal Welfare

UX Design

Mobile App

Real-World Problem

Client Project

StrayCare App was born from a deep commitment to helping stray animals. We engaged with rescue volunteers, listened to shelter challenges, and designed a solution that truly meets their needs.

From empathy-driven research to iterative design, every step shaped an app that simplifies rescue efforts and fosters community action.

StrayCare App was born from a deep commitment to helping stray animals. We engaged with rescue volunteers, listened to shelter challenges, and designed a solution that truly meets their needs.

From empathy-driven research to iterative design, every step shaped an app that simplifies rescue efforts and fosters community action.

My Role

UX Designer

Team

President of Organization

Marketing Team

Tools

Timeline

8-months

Introduction

What is StrayCare Organization?

StrayCare is a community-driven organization that connects volunteers to rescue, care for, and protect stray animals in need.

Problem and Solution at a glance

The Problem

Lack of coordination delays rescue efforts.
Many strays cases go without timely help.
Urban strays struggle to get proper care.

Lack of coordination delays rescue efforts.
Many strays cases go without timely help.
Urban strays struggle to get proper care.

Lack of coordination delays rescue efforts.
Many strays cases go without timely help.
Urban strays struggle to get proper care.

The Solution

An app that makes reporting stray animals easy, ensuring quick help while uniting the community for animal welfare.

Key Features

Management and Reporting Tool

Users can quickly report sightings of stray animals in distress, complete with location details, ensuring immediate attention from rescue teams.

Networking Platform

platform for users and organisation to participate actively in rescue operations, fostering a network of community-driven support for animal welfare.

Research

User Research

We held 1-on-1 interviews with the with 20 volunteers, and 15 community members to thoroughly grasp the problems faced by them engaged in saving and handling homeless animals.

User Insights

of volunteers reported frequent scheduling conflicts

and miscommunication

65 %

of volunteers reported frequent scheduling conflicts

and miscommunication

75 %

80 %

Volunteers

Community members

Volunteers

Rescue Delays

Inefficiencies

25%

50%

Expressed frustration with the absence of real-time updates during a rescue process.

Quotes from the interviews

"Miscommunication has caused delays
during rescue operations, especially when
multiple teams are involved."
Volunteer
"We need a better way to communicate in
real-time to avoid bottlenecks and ensure
that everyone is on the same page."
Organization
President
"I wish there was a way to check on the
animals I’ve helped rescue. It would make
the effort feel more rewarding."
Community
Member
"Miscommunication has caused delays
during rescue operations, especially when
multiple teams are involved."
Volunteer
"We need a better way to communicate in
real-time to avoid bottlenecks and ensure
that everyone is on the same page."
Organization
President
"I wish there was a way to check on the
animals I’ve helped rescue. It would make
the effort feel more rewarding."
Community
Member
"Miscommunication has caused delays
during rescue operations, especially when
multiple teams are involved."
Volunteer
"We need a better way to communicate in
real-time to avoid bottlenecks and ensure
that everyone is on the same page."
Organization
President
"I wish there was a way to check on the
animals I’ve helped rescue. It would make
the effort feel more rewarding."
Community
Member
"Miscommunication has caused delays
during rescue operations, especially when
multiple teams are involved."
Volunteer
"We need a better way to communicate in
real-time to avoid bottlenecks and ensure
that everyone is on the same page."
Organization
President
"I wish there was a way to check on the
animals I’ve helped rescue. It would make
the effort feel more rewarding."
Community
Member

Volunteer

"Miscommunication has caused delays during rescue operations, especially when multiple teams are involved."

"We need a better way to communicate in real-time to avoid bottlenecks and ensure that everyone is on the same page."

Organization

President

Community

Member

"I wish there was a way to check on the animals I’ve helped rescue. It would make the effort feel more rewarding."

Primary Persona

Journey Map

Storyboarding

Priya's character, an animal rights advocate, transformed her personal journeys into a story one can connect with.

Watch the video for deeper comprehension.

Priya's character, an animal rights advocate, transformed her personal journeys into a story one can connect with.

Watch the video for deeper comprehension.

Priya's character, an animal rights advocate, transformed her personal journeys into a story one can connect with.

Watch the video for deeper comprehension.

Feature Discovery

A structured case management system to reduce confusion.
Real-time volunteer assignment to track who is handling each rescue.
A follow-up tracking system to ensure rescued animals get the care they need.

Ideation

User Flow

We crafted the flow to ensure that the user navigate effortlessly.

Wireframing

Put discovered features into sketches and iterated to refine the design.

Final Design

Hi-fi Design

We transitioned from conceptual sketches to polished, detailed visuals that bring our vision for StrayCare to life.

Click to open prototype in figma

Rescue help messages are lost in the chats.
Volunteers are not certain who is going to attend.

Current State

Easy to report cases and view details about updates on the case

Proposed Solution

Reduces miscommunication and scheduling conflict

Volunteers are notified of a new case.
Volunteers can assign themself to the case and is visible to others.

Impact

Enhanced Response: Faster aid for strays, minimizing miscommunication and delays.
Community Engagement: Increased participation, fostering a collective commitment to animal welfare.
Improved Coordination: Stronger collaboration between volunteers and shelters, ensuring smoother rescues.

Learnings

Key Learnings

User-Centered Approach: Deep understanding of our users shaped meaningful, need-driven solutions.
Feedback-Driven Design: Continuous user input refined our product, ensuring strong user resonance.
Collaborative Innovation: Multidisciplinary teamwork enriched our solution with diverse expertise.
Purposeful Design: Impactful design goes beyond aesthetics—it solves real-world challenges.

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Audio Version

Project Overview

Introduction

Key Features

Research

Ideation

Final Design

Impact

Learning

Empowering Communities for Animal Welfare

Empowering Communities for Animal Welfare

My Role

My Role

Team

Team

Tools

Tools

Timeline