Empowering Communities for Animal Welfare
Empowering Communities for Animal Welfare
UX Design
Mobile App
Real-World Problem
Client Project
StrayCare App was born from a deep commitment to helping stray animals. We engaged with rescue volunteers, listened to shelter challenges, and designed a solution that truly meets their needs.
From empathy-driven research to iterative design, every step shaped an app that simplifies rescue efforts and fosters community action.
StrayCare App was born from a deep commitment to helping stray animals. We engaged with rescue volunteers, listened to shelter challenges, and designed a solution that truly meets their needs.
From empathy-driven research to iterative design, every step shaped an app that simplifies rescue efforts and fosters community action.
My Role
My Role
UX Designer
Team
Team
President of Organization
Marketing Team
Tools
Tools
Timeline
Timeline
8-months
8-months
Introduction
Introduction
Introduction
What is StrayCare Organization?
What is StrayCare Organization?
StrayCare is a community-driven organization that connects volunteers to rescue, care for, and protect stray animals in need.
StrayCare is a community-driven organization that connects volunteers to rescue, care for, and protect stray animals in need.
Problem and Solution at a glance
Problem and Solution at a glance
The Problem
Lack of coordination delays rescue efforts.
Many strays cases go without timely help.
Urban strays struggle to get proper care.
Lack of coordination delays rescue efforts.
Many strays cases go without timely help.
Urban strays struggle to get proper care.
Lack of coordination delays rescue efforts.
Many strays cases go without timely help.
Urban strays struggle to get proper care.
The Solution
An app that makes reporting stray animals easy, ensuring quick help while uniting the community for animal welfare.
An app that makes reporting stray animals easy, ensuring quick help while uniting the community for animal welfare.
Key Features
Key Features
Key Features
Management and Reporting Tool
Management and Reporting Tool
Users can quickly report sightings of stray animals in distress, complete with location details, ensuring immediate attention from rescue teams.
Users can quickly report sightings of stray animals in distress, complete with location details, ensuring immediate attention from rescue teams.
Networking Platform
Networking Platform
platform for users and organisation to participate actively in rescue operations, fostering a network of community-driven support for animal welfare.
platform for users and organisation to participate actively in rescue operations, fostering a network of community-driven support for animal welfare.
Research
Research
Research
User Research
User Research
We held 1-on-1 interviews with the with 20 volunteers, and 15 community members to thoroughly grasp the problems faced by them engaged in saving and handling homeless animals.
We held 1-on-1 interviews with the with 20 volunteers, and 15 community members to thoroughly grasp the problems faced by them engaged in saving and handling homeless animals.
User Insights
of volunteers reported frequent scheduling conflicts
and miscommunication
65 %
65 %
of volunteers reported frequent scheduling conflicts
and miscommunication
75 %
75 %
80 %
80 %
Volunteers
Community members
Community members
Volunteers
Rescue Delays
Rescue Delays
Inefficiencies
Inefficiencies
25%
50%
Expressed frustration with the absence of real-time updates during a rescue process.
Expressed frustration with the absence of real-time updates during a rescue process.
Quotes from the interviews
Quotes from the interviews
"Miscommunication has caused delays
during rescue operations, especially when
multiple teams are involved."
Volunteer
"We need a better way to communicate in
real-time to avoid bottlenecks and ensure
that everyone is on the same page."
Organization
President
"I wish there was a way to check on the
animals I’ve helped rescue. It would make
the effort feel more rewarding."
Community
Member
"Miscommunication has caused delays
during rescue operations, especially when
multiple teams are involved."
Volunteer
"We need a better way to communicate in
real-time to avoid bottlenecks and ensure
that everyone is on the same page."
Organization
President
"I wish there was a way to check on the
animals I’ve helped rescue. It would make
the effort feel more rewarding."
Community
Member
"Miscommunication has caused delays
during rescue operations, especially when
multiple teams are involved."
Volunteer
"We need a better way to communicate in
real-time to avoid bottlenecks and ensure
that everyone is on the same page."
Organization
President
"I wish there was a way to check on the
animals I’ve helped rescue. It would make
the effort feel more rewarding."
Community
Member
"Miscommunication has caused delays
during rescue operations, especially when
multiple teams are involved."
Volunteer
"We need a better way to communicate in
real-time to avoid bottlenecks and ensure
that everyone is on the same page."
Organization
President
"I wish there was a way to check on the
animals I’ve helped rescue. It would make
the effort feel more rewarding."
Community
Member
Volunteer
"Miscommunication has caused delays during rescue operations, especially when multiple teams are involved."
"We need a better way to communicate in real-time to avoid bottlenecks and ensure that everyone is on the same page."
Organization
President
Community
Member
"I wish there was a way to check on the animals I’ve helped rescue. It would make the effort feel more rewarding."
Primary Persona
Primary Persona
Journey Map
Journey Map
Storyboarding
Storyboarding
Priya's character, an animal rights advocate, transformed her personal journeys into a story one can connect with.
Watch the video for deeper comprehension.
Priya's character, an animal rights advocate, transformed her personal journeys into a story one can connect with.
Watch the video for deeper comprehension.
Priya's character, an animal rights advocate, transformed her personal journeys into a story one can connect with.
Watch the video for deeper comprehension.
Feature Discovery
A structured case management system to reduce confusion.
Real-time volunteer assignment to track who is handling each rescue.
A follow-up tracking system to ensure rescued animals get the care they need.
Ideation
Ideation
Ideation
User Flow
User Flow
We crafted the flow to ensure that the user navigate effortlessly.
We crafted the flow to ensure that the user navigate effortlessly.
Wireframing
Wireframing
Put discovered features into sketches and iterated to refine the design.
Put discovered features into sketches and iterated to refine the design.
Final Design
Final Design
Final Design
Rescue help messages are lost in the chats.
Volunteers are not certain who is going to attend.
Before
Before
Easy to report cases and view details about updates on the case
Easy to report cases and view details about updates on the case
Easy to report cases and view details about updates on the case
After
After
Reduces miscommunication and scheduling conflict
Reduces miscommunication and scheduling conflict
Reduces miscommunication and scheduling conflict
Volunteers are notified of a new case.
Volunteers can assign themself to the case and is visible to others.
Hi-fi Design
Hi-fi Design
We transitioned from conceptual sketches to polished, detailed visuals that bring our vision for StrayCare to life.
We transitioned from conceptual sketches to polished, detailed visuals that bring our vision for StrayCare to life.
Impact
Impact
Impact
Impact
Impact
Enhanced Response: Significantly faster aid for strays, reducing miscommunication and operational delays.
Community Engagement: Heightened participation in animal welfare, nurturing shared commitment to animal well-being.
Improved Coordination: Strengthened collaboration between volunteers and shelters, making rescue operations smoother and more efficient.
This marks a milestone in using technology to foster animal welfare, showcasing how unity and empathy can drive substantial, positive changes.
Enhanced Response: Significantly faster aid for strays, reducing miscommunication and operational delays.
Community Engagement: Heightened participation in animal welfare, nurturing shared commitment to animal well-being.
Improved Coordination: Strengthened collaboration between volunteers and shelters, making rescue operations smoother and more efficient.
This marks a milestone in using technology to foster animal welfare, showcasing how unity and empathy can drive substantial, positive changes.
Learnings
Learnings
Learnings
Key Learnings
Key Learnings
Our journey with StrayCare illuminated several critical insights:
Deep User Insights: Thoroughly understanding our user base was foundational, guiding the design process and ensuring our solutions met real needs.
Feedback as a Compass: Regularly incorporating feedback allowed us to navigate through design iterations more effectively, ensuring our end product truly resonated with users.
Collaborative Synergy: Engaging with experts across different fields not only enhanced our knowledge but also enriched our solution, underscoring the importance of multidisciplinary collaboration.
Design with Purpose: This experience underscored that impactful design is not just about how things look but about creating meaningful solutions that address real-world challenges.
Our journey with StrayCare illuminated several critical insights:
Deep User Insights: Thoroughly understanding our user base was foundational, guiding the design process and ensuring our solutions met real needs.
Feedback as a Compass: Regularly incorporating feedback allowed us to navigate through design iterations more effectively, ensuring our end product truly resonated with users.
Collaborative Synergy: Engaging with experts across different fields not only enhanced our knowledge but also enriched our solution, underscoring the importance of multidisciplinary collaboration.
Design with Purpose: This experience underscored that impactful design is not just about how things look but about creating meaningful solutions that address real-world challenges.
